The Influencer Marketing Factory
Detailed Description
The Influencer Marketing Factory (IMF) is a Miami-based agency focused exclusively on influencer marketing, user-generated content (UGC), and paid social media campaigns. Founded in 2018, IMF offers full-service campaign management from influencer discovery and legal contracting to content production and KPI reporting.
The agency emphasizes connecting brands with Gen Z and Millennial audiences on platforms like TikTok, Instagram, YouTube, and emerging channels such as Lemon8 and Threads. With a strong internal process and tools for ROI-focused outcomes, IMF promises scalability and authenticity in creator-led marketing. However, reviews reveal inconsistencies in execution, with reports of campaign underperformance and business practice concerns, especially around payments and communication post-contract.
Key Services
- Full-Service Influencer Campaigns: Handles all campaign components—strategy, influencer sourcing, content development, legal, execution, and reporting.
- Platform Coverage: Runs campaigns across TikTok, Instagram, YouTube, Threads, Triller, Twitch, Lemon8, and LinkedIn (for B2B).
- Talent and UGC Services: Operates as both an influencer agency and a UGC provider, creating relatable content for paid and organic use.
- Social Ads and Paid Campaigns: Offers Spark Ads (TikTok) and Instagram/Facebook Ads to amplify influencer-created content with performance metrics.
- Creator Economy Programs: Develops long-term creator programs for brands, combining recruitment, content pipelines, and social strategy.
Pros and Cons
✅ Pros:
- Demonstrated results for some clients, including lead generation and rapid social follower growth.
- Comprehensive campaign structure with expertise in TikTok marketing.
- Covers both B2C and B2B influencer programs.
- Clients praise cultural fit and communication—when successful.
- Active presence on Clutch, Comparably, and industry listings.
❌ Cons:
- Reports of campaign failures, especially influencer recruitment and delivery mismatches.
- Verified complaints regarding delayed payments to collaborators and poor post-payment communication.
- Pricing is high compared to similar agencies, raising risk when ROI isn't delivered.
- Conflicting information on agency size and project minimums from different sources.
- Negative Clutch and Comparably reviews suggest issues with professionalism and reliability.
Pricing Information
High-Tier Custom Pricing: Minimum project size reported between $15,000–$25,000+ (varies by source). Hourly rate listed as $200–$300/hr. Campaign budget dropdown on site starts at $10K–$20K and reaches $500K+. G2 indicates $15K for trial campaign. Clutch shows common project size <$10K, but also projects up to $199K. Engagements require detailed scoping and tailored pricing.
User Feedback
- Clutch: 4.2/5 (based on 5 reviews); mixed sentiment with both praise and serious concerns. Comparably: Notable negative reviews on payment reliability and delays.
- DesignRush: Listed without verified reviews; pricing described as high.
- Trustpilot, G2, Product Hunt: No notable reviews found in provided data. Positive themes include creative capability, platform expertise (especially TikTok), and successful campaigns. Negative themes include poor follow-through, ghosting post-payment, influencer delivery issues, and payment delays to partners.
➡️ Summary
The Influencer Marketing Factory is an influencer-first agency offering deep experience across TikTok, Instagram, and emerging platforms, with a full-stack campaign approach that includes paid media and creator program design. However, the mixed to negative feedback around core service reliability, influencer execution, and business practices poses significant risk—especially at premium pricing levels. Best considered by enterprise clients with large budgets and in-house capacity to closely manage deliverables. Due diligence is strongly advised prior to engagement.
