Roxhill Media
Detailed Description
Roxhill Media is a premium media intelligence service specializing in the UK market, offering PR professionals detailed access to journalist profiles, media insights, and targeted press release distribution. With an emphasis on accuracy, the platform manually tags and updates journalist information daily.
Roxhill aims to bridge the gap between journalists and PRs by delivering updated data, personalized alerts, and opportunities for direct engagement through events and webinars.
Key Features
- Extensive Journalist Database: Access detailed journalist profiles including contact information, biography, social media activity, and coverage history.
- Topic-Led Search: Find journalists based on specific coverage areas, industries, or outlets.
- Social Media Monitoring: Track journalists’ social activity to stay current with their latest topics and preferences.
- Customized Alerts: Receive notifications about journalist moves, forward features, media requests, and coverage changes.
- List Building and Management: Create, save, and manage targeted media lists for outreach campaigns.
- Press Release Distribution: Distribute press releases to curated lists of journalists directly from the platform.
- PR Analysis and Media Insight Tools: Analyze journalist behavior and monitor PR campaign effectiveness.
Pros and Cons
✅ Pros:
- Highly Accurate Database: Daily manual updates ensure data reliability.
- In-Depth Journalist Profiles: Rich profiles with history and real-time updates.
- Effective Search Functionality: Quickly identify relevant journalists by topic.
- Strong Customer Support: Dedicated account managers and personalized training.
❌ Cons:
- UK-Centric Focus: Limited usefulness for global campaigns outside the UK.
- Non-Transparent Pricing: Requires contacting sales for quotes; no pricing listed publicly.
- Annual Subscriptions Only: No monthly billing options, which limits flexibility.
- Occasional Platform Slowness: Some users report performance issues with search speed.
Pricing Information
Roxhill Media does not publish pricing publicly. Based on external sources, annual subscriptions start around £6,000 per year, with pricing depending on the number of users. A free trial is available upon request by contacting their sales team.
User Feedback
Roxhill Media has mixed reviews. It holds 2.5/5 stars on G2 (from limited reviews) but receives more positive feedback on Capterra and its own testimonials. Users appreciate the quality of its journalist database, reliable updates, and strong client support.
Some criticism relates to occasional outdated data, slower performance, and its UK-only focus. It is often compared to alternatives like Vuelio, with varying opinions on feature depth and pricing fairness.
