Response Source
Detailed Description
ResponseSource is a leading media request platform primarily focused on the UK market. It connects journalists, bloggers, and content creators with PR professionals and expert sources, helping both sides achieve fast and efficient media coverage.
Through services like the Journalist Enquiry Service, Media Database (powered by Vuelio), and Press Release Wire, ResponseSource offers direct access to real-time media opportunities, journalist contact information, and broad news distribution options.
Key Features
- Journalist Enquiry Service: Receive targeted media requests directly from journalists, categorized by topic and deadline.
- Vuelio Media Database Access: Comprehensive database of UK journalists, editors, bloggers, and influencers with in-depth profiles.
- Press Release Wire: Distribute press releases directly to relevant UK media outlets via pay-as-you-go or bundles.
- Media Alerts and Updates: Stay informed with real-time email alerts for journalist requests and opportunities.
- List Building Tools: Build customized media lists based on industry, outlet, or journalist specialization.
Pros and Cons
✅ Pros:
- Direct Journalist Access: Receive media requests that are highly relevant and timely.
- Trusted UK Network: Long-standing reputation among major UK media organizations.
- Detailed Media Database: In-depth journalist profiles with contact details and coverage history.
- Pay-As-You-Go Options: Flexibility in distributing press releases without long-term commitments.
❌ Cons:
- Expensive for Broad Access: Costs add up when subscribing to multiple categories or database features.
- UK Focus: Limited utility for brands targeting international media outlets.
- Complex Pricing Structure: Pricing based on categories and services can be confusing.
- Mixed Database Feedback: Some users report low response rates from media contacts.
Pricing Information
ResponseSource pricing options include: Journalist Enquiry Service: Starting at £625 per year per category. Press Release Wire: Pay-as-you-go starting at £85 per release; discounts available for bundles. Vuelio Media Database: Estimated between £3,000–£5,000 per year (plus user fees). A free one-week trial is available for the Journalist Enquiry Service.
User Feedback
ResponseSource earns mixed reviews. While many UK-based users find the Journalist Enquiry Service highly valuable for securing media coverage, some reviews on G2 cite challenges such as low-quality responses and limited media opportunities.
It is frequently compared to HARO but noted for a stronger real-time alert system within the UK market. Overall, ResponseSource remains a go-to tool for PR teams focused on UK media.
