Propel
Detailed Description
Propel PRM is an AI-driven Public Relations Management (PRM) platform designed to streamline PR workflows through media outreach automation, pitching insights, journalist management, and earned media tracking. Built specifically for PR teams, agencies, and in-house communication professionals, Propel integrates CRM features with AI tools like Amiga (Artificial Media Intelligence) to optimize journalist targeting, personalize pitches, and measure PR success based on business outcomes.
Key Features
- AI Journalist Recommendation: AI suggests journalists based on past pitch success and preferences.
- Pitch Writing Assistance: Generative AI drafts personalized pitches and press releases.
- Gmail/Outlook Integration: Send, track, and manage pitches directly from your email inbox.
- Global Media Database: Access over 1M journalists and influencers with pitching preferences.
- Media Monitoring: Monitor online, social, and broadcast coverage in real-time.
- PR CRM: Manage journalist relationships and track communication history.
- Analytics & Reporting: Measure open rates, response rates, ROI, and campaign effectiveness.
Pros and Cons
✅ Pros:
- Strong AI capabilities for smarter media pitching.
- Native email plugins improve workflow efficiency.
- Real-time tracking of media engagement.
- Affordable compared to legacy PR software.
- Detailed analytics showing PR impact and ROI.
❌ Cons:
- Media database sometimes lacks depth compared to older platforms.
- Limited enterprise-level features for very large companies.
- Some UI complexity reported by users.
- Media monitoring less comprehensive compared to specialized tools.
Pricing Information
Essentials Plan: $2,400/year (1 user seat).
Pro Plan: $9,000/year (up to 4 users).
Premium Plan: $15,000/year (up to 7 users).
Free Trial: Available.
User Feedback
Users appreciate Propel PRM’s ease of use, AI-powered pitching, and native email integration. The platform is praised for improving pitching success and making PR impact more measurable. However, concerns exist around media database completeness and the platform’s newer market presence compared to industry giants. Estimated user rating: 4.3/5 on G2 and similar platforms.
