Mynewsdesk
Detailed Description
Mynewsdesk is a user-friendly PR platform offering a suite of tools to simplify press release creation, distribution, media monitoring, and analysis. The platform empowers brands to build and manage online newsrooms, target journalists effectively, and monitor brand mentions. Primarily popular in Europe, particularly the Nordics, Mynewsdesk serves communication teams at organizations of all sizes seeking to enhance their media presence and brand storytelling.
Key Features
- Press Release Creation & Distribution: Intuitive tools for crafting and sending press releases, supported by AI ("CoPilot").
- Media Contact Database: Access to a database of over one million journalists for targeted outreach.
- Online Newsroom: SEO-friendly branded newsrooms to host press releases, media kits, and company news.
- Media Monitoring: Tracks brand mentions across millions of sources in real time (some features available as add-ons).
- Performance Analytics: Insights into content performance, coverage, reach, and audience engagement.
- Audience Targeting: Recommendations for audience segmentation and targeting (Pro and Enterprise plans).
Pros and Cons
✅ Pros:
- Highly intuitive and easy to use, even for non-technical teams.
- Strong online newsroom creation and management capabilities.
- Effective press release distribution and media list management.
- Good customer support and onboarding assistance.
- Well-suited for European PR teams, particularly in the Nordics.
❌ Cons:
- Pricing not transparent; users must contact sales for quotes.
- Analytics and reporting features may be less robust than enterprise-focused competitors.
- Some media monitoring functions require additional cost (add-ons).
- Minor issues with press release deliverability (spam folders) reported by users.
- A few isolated complaints about customer service and contract practices.
Pricing Information
Go, Pro, Enterprise Plans: Pricing varies by features and number of email sends; not publicly listed.
Estimated Range: Mid-range pricing compared to other PR suites.
Free Trial: Available upon request.
User Feedback
Mynewsdesk receives generally positive reviews, especially for its ease of use, newsroom design, and PR workflow management. Users appreciate its ability to centralize PR activities, though some note that analytics could be more comprehensive and initial contract processes need transparency.
Estimated user rating: 4.0–4.3/5 across major review platforms.
