HypeFactory
Detailed Description
HypeFactory is a global influencer marketing agency leveraging proprietary AI tools to deliver scalable, high-performing campaigns. Founded in 2017 and operating with a team of over 100 professionals, the agency specializes in gaming, mobile apps, and fast-growth verticals, offering services in 15 languages and across 40+ markets.
Their in-house AI platform, HypeAuditor, enables precise influencer discovery, fraud detection, audience targeting, and campaign measurement. From concept creation to talent management, paid media amplification, and post-campaign analytics, HypeFactory’s full-service approach is trusted by global brands like Riot Games, Acer, and HelloFresh. Their reputation is backed by top ratings on Clutch and Business of Apps, with clients consistently highlighting execution excellence, cost-effectiveness, and global reach.
Key Services
- Proprietary AI Technology (HypeAuditor): Enables data-backed influencer identification, audience verification, fraud detection, benchmarking, and campaign analysis.
- Global Influencer Network: Access to over 36 million creators worldwide, with multilingual support and experience managing campaigns with 500+ influencers.
- End-to-End Campaign Execution: Covers everything from creative strategy and content briefing to production, delivery, and real-time reporting.
- Platform-Specific Services: Tailored influencer and ad strategies for TikTok, YouTube, Instagram, Kick, Twitch, and more.
- Paid Media & Brand Channel Growth: Offers paid media strategies to amplify reach and conversions across social platforms, in parallel with influencer and UGC activations.
Pros and Cons
✅ Pros:
- Proprietary AI and advanced analytics offer precise targeting and performance measurement.
- Excellent client satisfaction: 4.9/5 on Clutch, 10/10 on Business of Apps.
- Strong expertise in gaming, B2C, and mobile apps; praised for flexibility and responsiveness.
- Exceptional project management and transparent communication.
- Perceived as offering strong value despite enterprise-tier custom pricing.
❌ Cons:
- No publicly disclosed pricing structure—requires direct consultation.
- Some minor client feedback on campaigns falling short of expected conversions.
- Limited visibility on generalist platforms like Trustpilot or Google Reviews.
Pricing Information
Custom Enterprise Pricing: No standard hourly rate or budget tiers published. Most common project size (Clutch) is below $50,000—suggesting mid-market accessibility. Pricing is reportedly flexible and structured based on campaign complexity and geography. Cost rating on Clutch is 4.7/5, indicating strong perceived value across various spend levels.
User Feedback
Clutch: 4.9/5 from 12 verified reviews. Clients praise execution quality, timely communication, and value.
Business of Apps: 10/10 average rating across 5 votes. Users mention strong campaign results, excellent reporting, and seamless international collaboration. No reviews found on G2, Trustpilot, Product Hunt, or Google Reviews in the provided data.
➡️ Summary
HypeFactory stands out as a high-performance influencer marketing agency that blends creative execution with data precision. Its proprietary AI tool, global team, and campaign scale make it an ideal choice for gaming companies, mobile apps, and B2C brands looking to run data-led, multilingual influencer campaigns at scale. Clients consistently report a strong ROI, positive collaboration experience, and high-impact results. Best suited for brands with international ambitions, complex targeting needs, and a budget to support enterprise-level campaign customization.
