FATJOE
Detailed Description
FATJOE is a UK-based SEO services platform specializing in white-label deliverables like link building, content writing, local citations, and blogger outreach. Designed primarily for SEO agencies and marketing teams, FATJOE offers a catalog of easily orderable services through a dashboard interface.
Their model emphasizes affordability, speed, and scalability, allowing agencies to resell SEO services under their own brand. However, significant concerns around link quality, content authenticity, and overall ROI have emerged, with polarized user feedback across review platforms like Trustpilot and G2.
Key Services
- White-Label Services: SEO deliverables can be rebranded by agencies for their clients.
- Extensive Link Building Options: Blogger outreach, niche edits, press release distribution, multilingual outreach, infographic links, and media placements.
- Content Creation Services: Offers blog posts, articles, product descriptions, press releases, and localized citations.
- Simple Client Dashboard: User-friendly platform for placing orders, tracking progress, and managing deliverables.
- Fast Turnaround: Quick delivery times highlighted as a major operational advantage.
Pros and Cons
✅ Pros:
- Highly scalable model suitable for agencies needing bulk SEO services.
- Transparent service offerings with defined packages.
- Easy-to-use dashboard for order management.
- Wide range of SEO, link building, and content services available.
- Fast delivery times compared to bespoke agencies.
❌ Cons:
- Serious concerns about link quality (alleged use of low-value sites and PBNs).
- Content often criticized as low-quality and possibly AI-generated.
- Value for money questioned due to high markups and poor link relevance.
- Significant discrepancy between Trustpilot (positive) and G2 (negative) reviews.
- Lack of strategic SEO input — purely deliverable-based services.
Pricing Information
Productized Pricing: Example services: Blogger Outreach: starting at ~$77 to $710+ per link depending on Domain Authority (DA) / Domain Rating (DR) metrics Local Citations: £0.90 to £2 per submission Link Outreach: ~$230 per link for websites with 1,000+ monthly traffic Prices are clearly listed per service but are based heavily on DA/DR metrics, which can be manipulated.
User Feedback
- Trustpilot: 4.8/5 rating reported, but concerns exist about selective review solicitation.
- G2: 3.6/5 rating based on 4 reviews, with complaints about poor service quality and content authenticity.
- Reddit Discussions: Multiple critical threads alleging use of PBNs, low-value backlinks, and high markups.
- Clutch / Google Reviews / Capterra: No significant presence.
➡️ Summary
FATJOE offers a fast, scalable solution for agencies needing quick, productized SEO services but raises serious concerns about the quality and true value of its deliverables. While positive Trustpilot reviews highlight ease of use and speed, more critical G2 reviews and independent analysis suggest caution for clients prioritizing link quality, long-term SEO health, and ROI.
