EIN Presswire
Detailed Description
EIN Presswire is a cost-effective press release distribution platform aimed at small businesses, startups, non-profits, and organizations seeking affordable media exposure. It provides a global syndication network, delivering press releases to over 200 countries, major news sites (such as Google News, Benzinga, AP News), and TV network affiliates (NBC, CBS, FOX, ABC).
The service emphasizes affordability and ease of use, enabling users to target specific industries and regions. Its platform offers simple submission tools, detailed distribution reports, and limited media monitoring features. Multimedia attachments like images and videos can be included depending on the chosen plan. However, while EIN Presswire provides broad distribution, its overall media quality, SEO impact, and customer support have been points of criticism. Many users report that while the service is effective for basic visibility, it may fall short for clients expecting major media pickups or significant SEO boosts.
Key Features
Global Distribution Network: Press releases are syndicated to over 200 countries and hundreds of media platforms, including Google News and AP News.
Industry and Geographic Targeting: Select specific industries and countries for targeted press release exposure (number of targets varies by plan).
Detailed Reporting: Receive comprehensive distribution reports outlining where the release appeared.
Multimedia Embedding: Attach images and videos to press releases (limited by plan).
AI Press Release Generator: Free AI tool for drafting releases (distribution sold separately).
Basic Media Monitoring: Track news mentions and set up news alerts.
Simple Submission Interface: User-friendly dashboard designed for fast uploads and minimal technical barriers.
Pros and Cons
✅ Pros:
Very affordable compared to premium PR services.
Simple and intuitive platform, ideal for non-experts.
Targeted distribution by industry and region.
Fast processing and approval times.
Good Google News inclusion rates at low cost.
❌ Cons:
Inconsistent distribution quality; many placements on low-traffic or low-authority sites.
Limited SEO value under modern search engine algorithms.
No guaranteed pickups by major media outlets.
Mixed customer support experiences, with some reports of unresponsiveness.
Basic platform with limited text formatting options.
Pricing Information
Basic Plan: $99.95 per release ➔ 700-word limit, 1 industry, 1 country, 1 embedded image/video.
Pro+ Plan: $399 for 5 releases ➔ 1,000-word limit, 2 industries, 2 countries, 3 images.
Corporate Plan: $999 for 25 releases ➔ 2,500-word limit, 5 industries, 2 countries, 5 images, 1 video.
AI Press Release Generator: Free tool available for drafting (distribution requires a paid plan).
Bulk Pricing: Larger bundles lower the effective price per release to ~$40.
User Feedback
G2: ⭐ 3.5/5 (6 reviews) — Affordable but mixed results in media reach.
Trustpilot: ⭐ 2.9/5 — Polarized; praised for low cost, criticized for poor distribution quality.
Capterra: ❌ No substantial review data available.
Users consistently value the platform’s affordability and ease of use but highlight limitations in distribution quality and customer support. Expectations for SEO or major media pickups should be tempered, as EIN Presswire is best suited for basic press visibility rather than high-impact PR campaigns.
