Critical Mention
Detailed Description
Critical Mention is a media monitoring platform focused on real-time tracking of broadcast TV, radio, online news, podcasts, and social media mentions. It specializes in rapid alerting and clipping of broadcast media, offering a fast and intuitive way to monitor and analyze earned media coverage.
Now part of Onclusive, Critical Mention supports PR teams, marketing departments, universities, and non-profits by providing actionable insights into brand presence across major channels.
Key Features
- Real-Time Media Monitoring: Tracks TV, radio, online news, social media, and podcasts with near-instant alerts.
- Broadcast Clipping and Editing: View, edit, and download broadcast segments using a text-based editor ("WordPlay").
- Sentiment Analysis: Automated tagging of positive, negative, or neutral sentiment in media mentions.
- Analytics and Reporting: Custom reports with metrics like audience reach, media value, and word clouds.
- Media Contact Database: Access to a searchable database of media contacts.
- API Access: Integrations and custom workflows enabled through API.
Pros and Cons
✅ Pros:
- Industry-leading broadcast (TV/radio) monitoring and clipping capabilities.
- Real-time alerts and quick delivery of media mentions.
- User-friendly platform with intuitive clipping and reporting tools.
- Responsive customer service and technical support.
❌ Cons:
- High pricing relative to some competitors.
- Historical search depth limited to 60 days.
- Social media monitoring less robust than specialized social listening platforms.
- Occasional missed mentions or duplicate feeds.
- Watermarked video clips with limited sharing rights.
Pricing Information
- Custom Pricing: Tailored packages based on media channels monitored and user needs.
- Estimated Range: Typically between $4,000 and $10,000 per year.
- Free Trial: No standard free trial; requires contact with sales for a demo.
User Feedback
Critical Mention receives strong reviews for its broadcast monitoring, real-time alerting, and clipping features. Users appreciate its simplicity, fast results, and support team responsiveness. However, limitations in historical data access, social media tracking, and high cost are common criticisms. Estimated user rating: 4.2–4.4/5 across major review platforms.
